The European Commission Revealed the Details of the Law on Targeted Ads
The European Commission published key details of the Digital Services Act (DSA), which aims to increase the responsibility of tech giants like Meta and Google in matters of recommendation algorithms and targeted advertising.
According to the law, targeted advertising based on religion, sexual orientation, ethnicity or political affiliation is prohibited on social networks. Moreover, such personalized ads should not be shown to minors.
Many online platforms, like Facebook, will be required to disclose information about the operation of content display systems to users and offer alternative “non-profiling” systems. Thus, in large social networks, there will again be a chronological display of content.
Validated research and non-governmental organizations will be able to access key data to assess the evolution of online risks, as some tech giants are now required to share such information.
For non-compliance with the rules, the tech giant can be fined up to 6% of its global turnover.
According to European Commission President Ursula von der Leyen, the agreement reached is historic in terms of speed and content.
Google supported the bill and expressed its readiness to take part in the development of the final text.
Earlier, the European Parliament supported amendments to the regulation on the exchange of information between counterparties, which involves the collection of data on users of non-custodial cryptocurrency wallets.