Playboy Launches an NFT Gallery
Playboy, the legendary American entertainment magazine, enters the NFT space with its gallery. They partnered with the Nifty Gateway marketplace to do it. The gallery will be launched on the Ethereum blockchain.
The pieces from almost 70 years of Playboy’s history will be included into the gallery. The magazine is eager to adopt and support the innovative technologies. As the magazine’s last stocks were sold in 2018, it went in a more proggressive direction.
Playboy’s brand director, Rachel Weber, sees a great potential in the developing ecosystem of virtual assets as a great opportunity for their business. She believes Playboy can use it for their streetwear brand and events to create social tokenomics.