Gucci to Accept Crypto Payments in Its US Stores

Italian luxury clothing brand Gucci announced that it will accept crypto payments at all of its North American stores.

According to Vogue Business, Gucci will accept 12 cryptocurrencies: BTC, BCH, ETH, WBTC, LTC, SHIB, DOGE and five types of stablecoins pegged to the US dollar. By the end of May, the project will be launched at five pilot locations in New York, Los Angeles, Miami, Atlanta and Las Vegas.

Buyers who wish to pay for goods with cryptocurrencies will be sent an email with a QR code to pay through the digital asset wallet.

Employees of the company have already begun to receive training in cryptography, non-fungible tokens (NFT) and Web3 in preparation for the launch of the project.

In 2022, Gucci released two NFT collections. The SUPERGUCCI collection in February in collaboration with toy brand SUPERPLASTIC and the Gucci Grail collection in March for owners of existing blue-chip NFT projects such as Bored Apes, Pudgy Penguins and World of Women.

His first NFT was a 4-minute film called “Aria” inspired by the clothing collection of the same name sold for $25,000 in June 2021 in an online auction hosted by Christie’s.

In addition, Gucci expanded into Web3 by purchasing virtual land at The Sandbox in February.

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