Gucci Own the Land In the Metaverse Now

Buying land in virtual reality has become very popular recently. The famous House of Gucci decided to keep up with fashion and also acquired land there. The universe of The Sandbox became the choice of the high fashion mogul, and they called it Gucci Vault.

The site was purchased as an object to test a new platform for immersive interaction between the brand and the audience. So far, Gucci has not disclosed what activities will be offered to guests of the new space.

Gucci is actively exploring the new digital space and the opportunities it provides. They became the first luxury brand to introduce and successfully sell their product as an NFT item.

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