Dolce & Gabbana Sold Their First NFT Collection

The iconic Italian fashion house Dolce & Gabbana sold their first collection of nonfungible tokens on the UNXD marketplace. They made 1885 ETH from that. At the moment of purchase, it cost $5,65 millions.

The collection is called Collezione Genesi. Some of the nonfungible tokens are backed with the physical clothes or jewelry. The most expensive item from it is a Doge Crown with fancy stones worth 423,5 ETH.

The one who bought this crown was a company called Red DAO. They collect clothes and jewelry in the digital form. Earlier Vogue Business reported that other luxury brands prepare their NFT collections as well.   

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