Coca-Cola Will Launch Its First NFT Collection
Coca-Cola, a soft drink company, will release its first NFT collection on July 30. The inspiration for the new collection was the International Day of Friendship.
To issue NFT, Coca-Cola set up an agreement with the non-fungible token platform Tafi.
The auction will take place on the OpenSea NFT marketplace from July 30 to August 2.
The company intends to donate all the profits from the sales of their NFTs to the international organization Special Olympics International, which helps people with disabilities.
The Coca-Cola Friendship Box collection consists of several NFT items for the Decentraland virtual world: the Coca-Cola bubble jacket, a 1956 Coca-Cola vintage cooler, a 1940s Friendship Card and a Sound Visualizer.
Earlier, Binance NFT Market, together with the State Hermitage in St. Petersburg, announced the creation and future auction sale of the tokenized paintings of such famous artists as Leonardo da Vinci, Vincent Van Gogh and others.